Equinox+

SUPERVISING PRODUCER OF INNOVATIONS

(Broadcast Live-to-Tape, Livestreaming, and Digital App Creation)

I was one of the founding producers for Equinox’s new tech start up Equinox Media. As the Supervising Producing I spearheaded a number of projects which included: Producing thousands of on-demand and live classes for high end fitness brands like SoulCycle, Rumble, and Equinox; building and creating the tech infrastructure and workflow for all their livestream studios and content; and lead the productions of their tentpole events and branded content deals.

 

 

SOCIAL HOUR

DIRECTOR/EXECUTIVE PRODUCER

(Social Media, Digital media, and Broadcast) 

Social Hour captured over 12 signature cocktails presented by the celebrity chef restaurants at Marina Bay Sands. The 12 different cocktails were then featured in a number of different styles of videos from short-form lifestyle videos featuring Asia's best bartenders (called Raising the Bar) to short how-to videos for social media and digital out-of-home mediums. An original 30s TVC was also created for broadcast and digital media. 

Beyond Expectations W/ David Beckham

DIRECTOR/EXECUTIVE PRODUCER

(Social & Digital Media) 

Beyond Expectations was an exclusive event held in Tokyo, Japan with Marina Bay Sands' brand ambassador David Beckham. Over 200 Japanese KOLs were invited to attend a night of fine dining by celebrity chefs, fashion shows, and broadway musical acts. The overall goal of the event was to create brand awareness within Japan. I was in charge of producing and directing the live-action visual elements along with producing the on-ground highlight video in Tokyo. The highlight video was then cut into 15s, 30s, and 60s cuts to be used in social media channels and Digital out-of-home mediums all across japan. The highlight video so far has over 400,000 views. 

 

 

Intro to Restaurants

DIRECTOR/EXECUTIVE PRODUCER

(Social & Digital Media) 

Intro to Restaurants is an ongoing series featuring the nine different celebrity chef restaurants at Marina Bay Sands. The series included short lifestyle videos introducing the overall concepts of the restaurants, which included interviews with celebrity chefs like Gordon Ramsay, Wolfgang Puck, Daniel Boulud and more. We also featured how-to videos with celebrity chefs to introduce some of their favorite dishes at the restaurants. 

 

 

Epicurean Market

DIRECTOR/EXECUTIVE PRODUCER

(Social & Digital Media) 

Epicurean Market is Marina Bay Sands' yearly premier food fare. Featuring food from celebrity restaurants, fresh produce, and wine imported from all-around the world. I was in charge of creating their video assets for their social media and digital campaigns. After creating this campaign I've consistently helped them increase ticket sales and attendance exponentially and have won multiple awards for best social media campaign and best video for the TVC. Some assets I've created for them were a 30s and 1 minute TVC which gained hundreds of thousands of views, live streaming of their events, and chef highlights of celebrity chef restaurant dishes. 

 

 

Sands Profile

DIRECTOR/EXECUTIVE PRODUCER/INTERVIEWER

(Social & Digital Media) 

Sands Profile is a celebrity interview series conceived and created by me. The interviews center around the personal inspirations for each guest and their current projects. I've also created a spinoff series consisting of fun segments of chef's eating strange foods to playing "most likely" with hollywood casts. The series has managed to interview a number of celebrities including: Tom Hanks, Chris Evans, Melissa McCarthy, Mario Batali and more.